Say I support a party and want it to govern. I want it to win seats this election. My vote supports it financially, and money is the lifeblood of politics. Under the political financing law, each vote provides the party $1.75/year. So 1 million votes gives my party $7.5 Million dollars over a four year term. That goes a long way to providing my party the resources to grow support in the near term, and over time, hopefully lead to forming a government.

But what if my party’s candidate has no chance of winning in my riding? Do I vote “strategically” (really tactically) to stop my least favorite outcome? This not only deprives my party of money and gives it to my opponents, but if I make this choice in election after election, likely reinforces the perception in the general electorate that my party is a fringe party, with no chance of winning and not worthy of support. This perception becomes self perpetuating, and my party likely never gets elected. Am I prepared to continue working for and supporting such a party?

 Electoral success is the result of conviction and persistence over a number of years. Strategy by definition means a long term perspective.  There are 35% of Canadians who didn’t vote in the last election. Perhaps as my party grows its support and get its message out, these voters may find my party offers them a real choice they want to support. But they won’t have this choice if my party becomes irrelevant. Voting with conviction for my party is the best strategic vote I can make. If I don’t support my party, how can I expect others to do it.