For the past few days, the local election buzz has been a YouTube ad entitled “It’s 3pm”:

Essentially, the ad reveals the fact that incumbent Hamilton Mountain MP Chris Charlton has her constituency office open until 1:00pm, Monday through Friday. Banham calls this an afront to democracy, Charlton states that she is always accessible regardless of her posted office hours. Regardless of who is right, the story has gotten some notice across the city.

The other night, CHCH news played the ad and yesterday the Banham camp introduced a new website to accompany the video, www.its3pm.ca.

The crux of the matter here is that this is a significant step forward in local campaigns. Traditional campaigns are generally fought by sign pounding and door knocking and this has taken it to a whole new level. In fact, its rather impressive.

No matter how you view the ad and the explanations, its good to see some life injected into these local races.